Optimizing for the quality of UX (User Experience) is paramount for the long-term success of any site on the web and mobile.
As a marketing manager or a business owner, your focus must be on Web Vitals, which can help you quantify the experience of your site and identify opportunities for overall improvement.
Lighthouse Report of our E-commerce Client
As a former CMO (Chief Marketing Officer) for an IT Company based in Chicago, I used to evaluate many agencies to provide various services on both technical and functional skills as and when required.
As a continued practice, we regularly review nearby agencies in a quest to find where we stand - as per Page Experience Signal. The Page Experience Signal consists of the Core Web Vitals, as well as the following existing page experience metrics:
Mobile-friendliness
Safe-browsing
HTTPS-security
Intrusive interstitial guidelines
The page experience signal measures aspects of how users perceive the experience of interacting with a web page. Optimizing for these factors makes the web more delightful for users across all web browsers and surfaces, and helps sites evolve towards user expectations on mobile.
Source: Google
Below, we provide Core Web Vitals metrics across agencies (including ours)
| Company Name | Performance | Accessibility | Best Practices | SEO | Download Report |
|---|---|---|---|---|---|
 NectarSpot Inc. |
99 | 100 | 100 | 100 | Report |
| Modern Marketing Partners | 23 | 87 | 80 | 91 | Report |
| YouTech | 1 | 81 | 67 | 84 | Report |
| LLT Group | 19 | 73 | 79 | 93 | Report |
| Logical Position | 12 | 94 | 73 | 92 | Report |
| Launch Digital | 12 | 89 | 67 | 93 | Report |
| Rise Interactive | 32 | 98 | 80 | 93 | Report |
| Klique Creative | 12 | 92 | 87 | 93 | Report |
| Paul Gregory Media | 0 | 67 | 87 | 91 | Report |
| Rhea + Kaiser | 45 | 85 | 87 | 98 | Report |
Note: The Core Web Vitals Report are taken between Feb - May 2021
NectarSpot Inc. is an integrated digital marketing company specializing in Design & Development of Web, Mobile & Voice Applications.
Our award winning team excels in providing redesign, optimization, automation, and analytics services to companies at various growth stages.
Contact us today to get your project started.
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